• The hourly rate charged by graphic designers ranges from $20-$350, but averages $65-$75 an hour nationwide, according to a survey by HOW magazine[1] . The hourly rate is generally based on prevailing local costs as well as the designer’s training, experience and reputation. Standard or simple projects might be billed at a flat rate, but most quotes are based on an estimate of the time involved multiplied by the designer’s hourly rate. Designing a logo to symbolically represent your company starts around $150-$450 for an online graphic design service using standardized templates. This sort of design is customized only in the sense that a pre-existing format is adapted for your specific business, but it is a good deal cheaper than a design concept created from scratch for your company. Hiring a professional graphic designer or firm to create a company logo runs anywhere from $500-$2,000 or more depending on the number of initial concepts presented for review, the number of revisions, and the experience and reputation of the designer or firm. Some high-end design firms will charge $2,000-$5,000 or more to design a logo.
• Designing business stationery from templates runs about $150-$250, and may be included in the higher-priced logo design fees.
• Designing an 8-1/2×11 folding brochure is $30-$450 for a customizing a standard template; hiring a graphic designer or a firm to create a similar brochure can run $300-$600 or more depending on the complexity of the project, the number of colors and revisions, local rates and the designer or firm’s experience and reputation.