ALIVIXI™ is streetwear brand that uses various designs to illustrate who we are as a culture during life and in death. The daisy element gives connection to life.
The skeletal element gives connection to death.
The daisy represents vitality. The illustrations are meant to excite the youth and encourage them to be bold and take leaps of faith. Daisy flowers are known to be resilient and persistent, since they are classified as a weed, they have an extreme strength that allows them permeate through the toughest solids.
The skeletal image represents life expectancy. The uses of the skull and skeletal structure are meant to build awareness around legacy building, and understanding the identities we leave behind. We often associate identities with skin color, ethnicity or sex - within ALIVIXI™ we remove these labels and display the core root of identity, which is action and impression.